Document Type : Book review
Authors
Department of E-Learning in Medical Sciences, Virtual School and Center of Excellence in E-Learning, Shiraz University of Medical Sciences, Shiraz, Iran
Abstract
Digital marketing and entrepreneurship are two of the main and crucial topics in the digital age, and almost every field of science is unaffected by this subject (1). The principles governing the digital economy are generally different from traditional approaches (2). In transitioning from a resource-based economy to a knowledge-based one, it is essential to provide students and instructors with the necessary training to adapt to the new era (3). This transformation requires significant changes in the educational system, focusing on developing skills that are essential for the knowledge economy (4, 5). In recent decades, the issue of digital marketing has gained significant attention from authors, resulting in the publication of numerous books on the subject. One notable figure in this field is Iman Aghay, an accomplished Iranian entrepreneur now residing in Canada. With a wealth of experience in digital marketing, Aghay has been at the forefront of this industry for many years. He is also a best-selling author, international speaker, and the founder of Success Road Academy, one of the largest information marketing training centers in the world.
He has collaborated with over 15,000 business owners, assisting them in expanding their businesses, and has aided numerous professionals in building their reputations as experts within their respective industries. He created the “Ultimate Course Formula, a step-by-step process that helps experts create and sell online courses in 60 days or less” (6). In this book, he provides a comprehensive guide to creating and marketing online courses, focusing on achieving financial, time, and location independence while positively impacting people’s lives. He believes that to help learners achieve their goals, online courses should focus not only on providing information but also on the necessary support and accountability.
Highlights
Leila Homayouni (Google Scholar)
Zahra Karimian (Google Scholar)
Keywords
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